Zyn nicotine pouches are rapidly becoming popular, but critics warn they pose serious risks for children.

Step aside vapes; it seems that Americans have found a new obsession: Zyn, a nicotine pouch that contains no tobacco, which has seen a remarkable surge in sales over the last year.

On Thursday, Philip Morris International revealed that it delivered approximately 350 million cans of Zyn in 2023, marking an impressive 62% increase from the prior year. While shipments are not an exact reflection of sales, they generally indicate a similar trend in demand.

The company anticipates ongoing growth this year, planning to deliver over 520 million cans, which will enhance its full-year outlook for the Marlboro brand.

Over the past year, Zyn has emerged as a cultural phenomenon, capturing the interest of Gen-Z consumers who have embraced the product as dedicated fans. According to Zyn's official website, the product is specifically designed for adults aged 21 and older who are already users of nicotine.

A company representative stated, “We adhere to legal requirements and go beyond what is mandated by regulations. For instance, we restrict access to our digital platforms to individuals aged 21 and older and do not collaborate with social media influencers in the United States. Additionally, we consistently seek the removal of unsuitable content from the internet.”

A can of Zyn is priced at approximately $5 and includes around 15 pouches available in different flavors. Each pouch contains varying levels of nicotine, which is absorbed through the gums and lips over the course of an hour before being discarded. The US Centers for Disease Control and Prevention warns that nicotine is highly addictive and can negatively impact the development of young people's brains.

Nonetheless, similar to Juul, Zyn's rising popularity and expansion could encounter challenges, especially from the US government.

According