Rolls-Royce Celebrates a Century of Luxury with the Phantom

Rolls-Royce is honoring the Phantom in 2025 after 100 years of luxury and eight generations of unparalleled extravagance. The story of the Phantom is nothing short of fascinating, and it helped shape the automotive industry with many of its innovations over the years. Check out the history of the Phantom over the last 100 years, including highs, lows, and one of the most epic engines of all time.

The Rolls-Royce Phantom Represents The Pinnacle Of Customization Possibilities

Aside from its reputation for luxury automobiles, Rolls-Royce is particularly recognized for its capability to craft entirely personalized vehicles tailored to each customer's desires. According to Rolls-Royce, the Phantom serves as the perfect foundation for this bespoke service, providing an opulent starting point for a wide range of customizations.

The first Phantom was launched in 1925 and hasn't slowed since. Chris Brownridge, CEO of Rolls-Royce Motor Cars, says the Phantom was "always moving with the times and its clients’ needs and requirements."

On Saturday, May 2, 1925, The Times Newspaper reported that Rolls-Royce had begun accepting orders for its latest model, the Phantom. This new vehicle would feature an updated version of the 40/50 H.P. chassis that was first introduced with the Silver Ghost, but the distinct Phantom name would differentiate the two models. This marked the inaugural mention of the Phantom name in automotive history.

The Initial Generations of the Phantom Title