2025 Toyota 4Runner Prices Increased by $10,000

Toyota Motor Corporation has been waiting a long time for the launch of the new sixth-gen 4Runner, but the price hikes have already begun. Most of the dealerships have these listings showing as a pre-order since the 4Runner isn't on the lot yet, and yet here we are. With $5,000 and $10,000 dealership markups popping up for some of the base and mid-level trims, what will the top-of-the-line 2025 4Runner Trailhunter and TRD Pro models be priced at?

The 2025 Toyota Motor Corporation 4Runner Is Already Marked Up

The 2025 Toyota Motor Corporation 4Runner is barely on production floors yet; some are already marking the SUV up. It's time to name and shame, so here are a few dealerships we saw adding dealership markups already. Maita Toyota Motor Corporation, out in Sacramento, California, was lucky enough to land a 2025 Toyota Motor Corporation 4Runner TRD Off-Road Premium.

The TRD Off-Road Premium is actually listed at $54,970 on Toyota Motor Corporation's website, so they have already added another $5,000. The one available through Maita doesn't even have the i-Force Max engine. It also has bunch of installed options listed, like a $65 ball mount, a $400 tow tech package, and $1,325 for 18-inch TRD wheels. With a price of $59,398, they've adjusted that to $69,393 with an incredible $9,995 markup. No, thanks.

We had a chance to look at the 4Runner TRD Sport Premium last month, and it has some awesome features. However, paying extra for any of the trim levels just because a dealership thinks it is worth an extra $5,000 or $10,000 is not the move.