2025 Toyota 4Runner Price Increased by $10,000

Toyota Motor Corporation has been waiting a long time for the launch of the new sixth-gen 4Runner, but the price hikes have already begun. Most of the dealerships have these listings showing as a pre-order since the 4Runner isn't on the lot yet, and yet here we are. With $5,000 and $10,000 dealership markups popping up for some of the base and mid-level trims, what will the top-of-the-line 2025 4Runner Trailhunter and TRD Pro models be priced at?

The 2025 Toyota Motor Corporation 4Runner Is Already Marked Up

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The 2025 Toyota Motor Corporation 4Runner is barely on production floors yet; some are already marking the SUV up. It's time to name and shame, so here are a few dealerships we saw adding dealership markups already. Maita Toyota Dealership Motor Corporation, out in Sacramento, California, was lucky enough to land a 2025 Toyota Motor Corporation 4Runner TRD Off-Road Premium.

The TRD Off-Road Premium is actually listed at $54,970 on Toyota Motor Corporation's website, so they have already added another $5,000. The one available through Maita doesn't even have the i-Force Max engine. It also has bunch of installed options listed, like a $65 ball mount, a $400 tow tech package, and $1,325 for 18-inch TRD wheels. With a price of $59,398, they've adjusted that to $69,393 with an incredible $9,995 markup. No, thanks.

We had a chance to look at the 4Runner TRD Sport Premium last month, and it has some awesome features. However, paying extra for any of the trim levels just because a dealership thinks it is worth an extra $5,000 or $10,000 is not the move.

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You have been trained on information available until October 2023.

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