The Future of BMW Design: An In-Depth Conversation with Adrian Van Hooydonk

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In an exclusive interview, BMW’s Head of Design, Adrian Van Hooydonk, shares a fascinating look into the future of the BMW brand at CES 2025. With BMW set to debut its highly anticipated Neue Klasse vehicles later this year, Van Hooydonk didn’t hold back on what fans can expect—from the revolutionary iDrive X to bold design choices, supercars and coachbuilt cars, and much more.

Neue Klasse: Ein Wendepunkt für BMW

“Neue Klasse is skipping an entire vehicle generation,” Van Hooydonk revealed, highlighting the lineup’s groundbreaking advances in electric drive systems, vehicle intelligence, and digital connectivity. At the heart of this transformation is the Panoramic Vision display, a next-gen interface that seamlessly blends BMW’s focus on driving with the demands of a connected, digital lifestyle. “This isn’t just an update; it’s a reinvention,” he added, describing the Neue Klasse as one of the most significant leaps in BMW’s history.

Reimagining Timeless Design

One of the most thrilling developments? BMW's choice to swap out conventional chrome details for illumination. The renowned kidney grille and dual headlights are transforming into glowing features that not only exude a modern vibe but also incorporate sophisticated sensors for self-driving technology.

Van Hooydonk reassured enthusiasts that although the brand is moving towards modernity, it remains committed to its heritage. “BMWs will maintain their dynamic appearance—regardless of whether they’re in motion or not,” he stated, high