Marvel-lous deal for mouthguard maker Safejawz

A Black Country sports equipment firm has struck a branding deal with huge US film and comic book brand Marvel.

Aldridge-based Safejawz designs and makes mouthguards and is now selling products sporting designs depicting well known characters such as Captain America, Captain Marvel, Hulk and Spider-Man.

The company was founded in 2014 by Ewan Jones and George Dyer who met at The University of Manchester and wanted to make sports mouthguards more fun and desirable.

It now counts more than a million athletes and personalities as customers including England rugby player Joe Marler, Birmingham mixed martial artist Leon Edwards and YouTuber KSI.

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