Harry Potter magic still works for Bloomsbury as publisher forecasts exceed expectations

Bloomsbury, the publisher of Sarah J. Maas and the enduringly popular Harry Potter books by JK Rowling, is set to surpass expectations, according to an announcement made this morning.

The publishing giant reported a 47 per cent increase in consumer revenue for the half-year ending 31 August, rising from £89.4m to £131.3m. Pre-tax profits also saw a significant boost, up 91 per cent to £21.4m from last year's £11.2m, as reported by City AM.

Bestsellers included titles by Sarah J. Maas, which saw a sales growth of 102 per cent, and the Harry Potter series, which remains a bestseller 27 years after its ini