Young woman opens Yorkshire prom shop after own disastrous dress experience

A young woman who was left in tears buying her prom dress has launched her own shop in Yorkshire selling gowns for school leavers.

Lia Brehmer’s prom plans were almost ruined when she was made to feel fat when shopping for her own frock, and she only went to the ball after her mother Donna Gadd found a dress with another supplier. Her mother was so incensed that she launched a dress business in Brighouse to make sure no teenagers goes through a similar experience.

Now, seven years on, the firm has proved to be so successful that Ms Brehmer has opened a second Prom Den in Horsforth, to serve clients in Leeds and North Yorkshire.

She said: “I remember the stress of prom night and how tough it can be finding the dress of your dreams which no other girl will be wearing on the night. I was so badly treated when I was preparing for my prom as a 15-year-old. I was a healthy size eight but the woman in the shop made me feel like I was fat and suggested we get a floaty dress to cover up my weight.

"I was in tears and my mum was so angry that we went to another supplier. After that she set up he