Thatchers vs Aldi: British cider brand seeks to overturn cloudy lemon cider trademark ruling

British cider manufacturer Thatchers is returning to court today in an attempt to reverse a decision that Aldi did not violate its trademark with its cloudy lemon cider.
Thatchers initiated a legal dispute over trademarks against the German supermarket chain in 2022, alleging that Aldi infringed upon their rights by producing and selling its own version of cloudy lemon cider, as reported by City AM.
Thatchers introduced its canned cloudy lemon cider product in February 2020, while Aldi launched its own version, known as Taurus, in May 2022. The crux of the disagreement was the overall appearance of Aldi’s product, which Thatchers argued was strikingly similar to its own lemon cider.
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