Vitamin giant Vitabiotics sees sales jump towards £200m as profits swell

Vitabiotics, the vitamin giant led by former Dragons’ Den star Tej Lalvani, has seen a surge in sales towards the £200m mark during its latest financial year, with profits also on the rise. The London-based firm reported sales of £196.4m for 2023, according to accounts filed with Companies House well past the 30 September deadline.

This is an increase from the previous turnover of £174.2m in 2022. In the UK, Vitabiotics’ sales rose from £65.8m to £78.1m and from £108.4m to £118.3m internationally, as reported by City AM.

The results also reveal that the company’s pre-tax profit increased from £50.4m to £55.2m over the 12 months. Vitabiotics' accounts for 2024 are expected to be f