Consumer insights group Vypr moving into US market with aim to quadruple in size and create 100 jobs

A Manchester business that has recruited a 70,000-strong "digital community" to help brands develop new products Is hoping to quadruple in size and employ another 100 staff by expanding into the USA.

Vypr’s “product intelligence” platform allows brands to quiz their target audiences so they can develop new products and refine current ones. Some 70,000 people in the UK, France and Germany have downloaded its app and volunteer to take part in market research – while Vypr has worked with leading companies including Kraft Heinz and Starbucks.

The company, which has quadrupled revenues since winning investment from YFM Equity Partners in 2021, has reached £5m in annual recurring revenue. Now, it has started work in Australia and is planning to expand into the US and grow its consumer panel there.

CEO Chris Williams is hopeful the move will allow Vypr to grow its team in Manchester city centre and beyond – and believes turnover could increase fourfold over the next three to four years.

He told BusinessLive: “We've spent the last few years making sure that we've got the product,