Chocolate lovers have called out Cadbury for 'shrinkflation' after noticing multipacks of Twirl now only contain three bars instead of four - while the price has remained unchanged.

Shoppers took to X, formerly Twitter, to complain about the 'outrageous' change that means they're paying the same price for a smaller quantity of their favourite chocolate, with one person writing they 'could not believe it'.

Previously, a four-pack of Twirl consisted of four sets of two bars, with each set weighing 34 grams, making the entire package weigh 136 grams.

The updated packaging features three pairs of Twirl fingers, each set weighing 43 grams, resulting in an overall weight of 129 grams.

Similar to the previous multipack, the three-pack is priced at £1.75, which indicates that customers are receiving seven grams (or five percent) less chocolate in each serving while paying the same price.

The reduced size has been criticised on X, as well as grocery websites such s Asda and Ocado, with one person tagging the F&B giant in their angry message.

They mentioned: 'This is just a curious post to bring attention to an issue with @CadburyUK.'

"They have decreased the Twirl multipack sizes from 4x2 bars to 3x2 bars, yet the price remains unchanged."

Chocolate enthusiasts have criticized Cadbury for 'shrinkflation' after discovering that multipacks of Twirl now feature only three bars instead of the previous four, all while the price stays the same.

Customers flocked to X, previously known as Twitter, to voice their frustrations over what they deem an 'unacceptable' adjustment that has resulted in them paying the same amount for a reduced portion of their beloved chocolate.

"I'm uncertain about the other routes," they went on. "Prices have jumped from £1.10 to £1.75—this is honestly absurd."

One more customer remarked that the alteration to the Twirl multipacks was a clear case of 'shrinkflation reaching its limits'.

They said: 'The Twirl bars were already getting incrementally smaller but all of a sudden Cadbury's have now reduced the multipack from 4 to 3-bars!

"I couldn't believe it. I had to search for a substitute," their X post stated.

A customer's review for the Twirl multipacks on Asda's website stated: "I used to purchase these regularly, but I won't be doing that anymore."

"You only receive three; it's really disappointing, and they didn't lower the price at all."

"They suggested it would be better to purchase the individual ones, as it would likely be more cost-effective in the long run," they remarked, labeling the multipack as a 'scam'.

A frustrated customer shared their experience with Ocado, stating: 'I received 3 bars of 43g instead of 4 bars of 34g. That's 7g less for the same cost.'

Images revealed that the newly launched three-packs are being sold at the same price point as the former four-packs.

Mondelez International, the parent company of Cadbury Chocolates, explained to The Sun that the 'minor decrease' in the weight of Twirl multipacks was a result of 'manufacturing limitations that are not easily fixable.'

A representative from the company stated that there are currently no intentions to alter the four-packs of its other chocolate bars, such as Wispa, Flakes, and Dairy Milk.

The announcement stated: 'Owing to manufacturing limitations that are difficult to address, we have decided to transition from packs of four smaller twin-finger Cadbury Twirl bars to packs featuring three full-sized twin-finger Cadbury Twirl bars.'

'We understand that there has been a minor decrease in the total weight of our Cadbury Twirl multipacks. However, this adjustment allows us to maintain the iconic twin finger design in our Multipacks, which is a cherished characteristic of the Cadbury Twirl brand that our customers adore.'

"We are dedicated to offering consumers a range of options and will keep providing various pack sizes in our Cadbury multipack selection."

"We do not have any immediate intentions to implement similar packaging changes to our other Cadbury 4-pack products. We believe that our new Cadbury Twirl 3x2-pack will enhance our current selection of multipacks and provide excellent value to customers with its distinctive twin-finger design," the statement wrapped up.

The increased attention on the dimensions of Twirl multipacks follows shortly after customers criticized Cadbury—who lost its 170-year-old royal warrant last December—claiming that there was 'mould' present in containers of the brand's well-liked Drinking Chocolate powder.

Chocoholics will remember there was a shortage of the product over the festive period after it was pulled from supermarket shelves at the end of 2024 over 'quality' concerns.

In light of the backlash, Mondelez International, the parent company of Cadbury Chocolates, explained that the 'minor decrease' in the weight of Twirl multipacks was a result of 'manufacturing limitations that are not easily addressed.'

At that time, Mondelez International, the parent company of Cadbury, announced that they had discovered a 'food quality concern' in certain tubs, indicating that 'the appearance and consistency of the product might not meet expectations'.

They further stated: 'Consequently, we have promptly removed the impacted products from stores in order to implement targeted enhancements in future manufacturing.'

Even with assurances that all Cadbury items were 'safe for consumption', consumers turned to social media to share images of 'strange' white specks found in their hot chocolate mix.

Some even alleged that their Cadbury Drinking Chocolate was filled with 'mould'.

On X, a user shared: 'I discovered what appeared to be mold in a fresh can of Cadbury hot chocolate.'

Another user tweeted: "I've experienced this twice already. I purchased two brand new tubs at different times. Absolutely disgusting!"

Another individual recounted a similarly disturbing incident, stating: "I found small fuzzy molds developing in a sealed tall container of hot chocolate mix that has a best before date of 2026. To make matters worse, the powder seems to have mysteriously disappeared from all the stores, leaving me unable to replace it."

Replying to the dissatisfied customer on X, Cadbury UK said: 'Hi there. We are aware of an issue with our current supply of Cadbury Hot Chocolate, however they are still completely safe to consume.

'If you are not satisfied, we encourage you to reach out to our customer service team.'

"That's fuzzy mold," the user said. "After I sent pictures to [Cadbury's customer service], they just stopped responding."

A representative from Mondelez informed FEMAIL that maintaining 'consistently high-quality' Cadbury products for customers is of 'utmost significance'.

'We identified a food quality issue in Cadbury Drinking Chocolate products late last year, meaning in some instances the texture and colour of the product may not have looked as expected, and the product was swiftly withdrawn from retailers,' said the spokesperson.

'Although this was a quality concern – indicating that all current Hot Chocolate products are entirely safe for consumption – maintaining the consistency of our products is crucial to us.'

They further stated: "If anyone is not completely happy with the quality of a Cadbury Drinking Chocolate product they bought, we encourage them to reach out to our consumer care team for support."

Government representatives ought to allocate resources towards research on cultured meat.

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