Chocolate lovers are outraged by the 'shocking' alteration made to a beloved Cadbury chocolate bar.
Chocolate lovers have called out Cadbury for 'shrinkflation' after noticing multipacks of Twirl now only contain three bars instead of four - while the price has remained unchanged.
Shoppers took to X, formerly Twitter, to complain about the 'outrageous' change that means they're paying the same price for a smaller quantity of their favourite chocolate, with one person writing they 'could not believe it'.
Previously, a four-pack of Twirl consisted of four sets of two bars, with each set weighing 34 grams, making the entire package weigh 136 grams.
The updated packaging features three pairs of Twirl fingers, each set weighing 43 grams, resulting in an overall weight of 129 grams.
Similar to the previous multipack, the three-pack is priced at £1.75, which indicates that customers are receiving seven grams (or five percent) less chocolate in each serving while paying the same price.
The reduced size has been criticised on X, as well as grocery websites such s Asda and Ocado, with one person tagging the F&B giant in their angry message.
They mentioned: 'This is just a curious post to bring attention to an issue with @CadburyUK.'
"They have decreased the Twirl multipack sizes from 4x2 bars to 3x2 bars, yet the price remains unchanged."
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"I'm uncertain about the other routes," they went on. "Prices have jumped from £1.10 to £1.75—this is honestly absurd."
One more customer remarked that the alteration to the Twirl multipacks was a clear case of 'shrinkflation reaching its limits'.
They said: 'The Twirl bars were already getting incrementally smaller but all of a sudden Cadbury's have now reduced the multipack from 4 to 3-bars!
"I couldn't believe it. I had to search for a substitute," their X post stated.
A customer's review for the Twirl multipacks on Asda's website stated: "I used to purchase these regularly, but I won't be doing that anymore."
"You only receive three; it's really disappointing, and they didn't lower the price at all."
"They suggested it would be better to purchase the individual ones, as it would likely be more cost-effective in the long run," they remarked, labeling the multipack as a 'scam'.
A frustrated customer shared their experience with Ocado, stating: 'I received 3 bars of 43g instead of 4 bars of 34g. That's 7g less for the same cost.'
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Mondelez International, the parent company of Cadbury Chocolates, explained to The Sun that the 'minor decrease' in the weight of Twirl multipacks was a result of 'manufacturing limitations that are not easily fixable.'
A representative from the company stated that there are currently no int
